What’s this called?

@JMW wrote:

I like it when a verse or chorus in a major key uses the minor iv as a cadence at the end, like this:
I - I - V - IV
I - I - V - IV
I - I - V - IV
I - I - V - iv
I

But what’s this technique called? What’s going on here technically? How would it be described? I don’t see any description of this pattern in the hook theory books - but I’ve heard this pattern a few times in (e.g.) pop ballads.

Thanks in advance.

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